Every year begins with challenges for car manufacturers. They strive to produce and refine numerous new models to attract more customers, sell more vehicles, and help their brands grow in popularity. Many achieve this through their sedan or hatchback series, while others focus on the SUV and off-road classes.
Today, we'll look at which car manufacturers are at the top of this list and what types of vehicles American consumers are choosing.
While Ram has a strong reputation for its trucks, the 2025 Ram model is facing some sales challenges compared to its competitors. According to recent sales data, Ram sold 174,320 total pickup trucks in the first half of 2025.
Despite this, the Ram 1500 model's sales showed a positive trend in the second quarter of 2025, increasing by 17%.
The Ram line remains popular for its power, strength, and design, which is a key part of its appeal.
Honda's popular CR-V holds the fourth place in sales. This compact crossover has been a top choice for the past two decades. Its sales success can be attributed to its practical design and attractive pricing. As of the end of the second quarter of 2025, Honda has sold approximately 213,000 CR-V units.
The CR-V's starting price ranges from around $30,000 to $42,000 for its various trims. The two premium versions, which come with a hybrid engine, are a significant factor in the model's popularity. This hybrid powertrain produces 204 horsepower and is celebrated for its balance of fuel efficiency and performance.
The Toyota RAV4 holds the third-place spot for good reason.
Toyota has long been known as a brand synonymous with longevity and reliability, and the RAV4 is a prime example. The model's hybrid versions, in particular, are a major selling point. They're celebrated for their fuel efficiency, which makes them a smart and economical choice for everyday commutes, while still offering plenty of power for any type of journey.
The Chevrolet Silverado, another pickup on this list, holds the second spot. As of the first half of 2025, Chevy sold 283,812 units of this vehicle, a number that is expected to grow even more by the end of the year.
The Silverado is a true American icon that will win your heart with its power and towing capability. Its success is rooted in its versatility and wide range of engine options, allowing it to meet diverse needs, from daily driving to demanding work.
Key Features and Specs of the 2025 Silverado:
Towing Power: When properly equipped, the Silverado 1500 boasts an impressive maximum towing capacity of up to 13,300 pounds. This is achieved with its 3.0L Duramax Turbo-Diesel or 6.2L EcoTec3 V8 engines.
Engine Variety: The Silverado offers a lineup of powerful engines, including a 2.7L TurboMax engine, a 5.3L EcoTec3 V8, and a 6.2L EcoTec3 V8. The popular 3.0L Duramax Turbo-Diesel provides a balance of high torque and excellent fuel economy.
Design and Trims: The Silverado's design is both rugged and modern. It's available in multiple trims, from the work-ready WT to the luxurious High Country and the off-road-focused ZR2, offering a truck for every type of buyer.
Ford's F-Series is the undisputed face of America's truck market and deservedly holds the top spot in sales. As of the first half of 2025, Ford has sold a staggering 412,848 units of the F-Series, which is a significant lead over its closest competitors and marks its best half-year sales since 2019.
This updated Ford model, with its refreshed design and new features, continues to dominate the market. Its success is driven by a broad lineup of powertrains that cater to a wide range of customer needs. In addition to its engine options, the 2025 F-150 has gained significant popularity due to its aggressive new look, which features a redesigned grille and updated LED lighting. The interior has also been refined to blend ruggedness with modern technology, including a large 12-inch touchscreen and a suite of advanced driver-assistance systems.
You can purchase these vehicles and see their full specifications on the official websites of their respective brands, where you can also find details on new features like the Pro Power Onboard™ system, which turns the truck into a mobile generator.